Our Story

We Build Voices That Actually Sound Like You

Started in 2019 because we got tired of seeing businesses sound like everyone else. Six years later, we're still helping companies in Taiwan and across Asia find words that feel right—not just professionally correct.

180+ Brand Voices Developed
6 Years Refining Our Craft
94% Multi-Year Partnerships
Team collaboration during brand voice workshop session
Strategic messaging development process in action
Client workshop exploring authentic brand language
Review session analyzing brand voice consistency
How We Got Here

We Started Because Generic Marketing Language Was Making Us Uncomfortable

Back in 2019, I was working with a Taiwan tech startup that had incredible products but sounded like they'd copied their website from ten other companies. Every competitor used the same phrases. Same structure. Same tired approach.

That bothered me more than it probably should have. So we started experimenting—what if businesses could sound like actual people? What if your marketing could feel like a conversation instead of a sales pitch?

Turns out, a lot of companies in Taiwan's tech and service sectors were asking the same question. They just didn't have time to figure it out themselves.

Now we work with teams across Asia who need their brand voice to feel authentic. Not because it's trendy—because it works better when you stop trying to sound like everyone else.

01
Taiwan Business Excellence Award 2023
Recognized for innovation in professional communication development serving emerging tech companies
02
Asia Marketing Association Recognition 2024
Featured case study on authentic brand voice development for regional service firms
03
Cross-Industry Application Since 2020
Documented success implementing voice frameworks across finance, education, and technology sectors

How We Actually Work With Clients

No templates. No copy-paste frameworks. We figure out what makes your business different, then build language around that.

1

Listen More Than We Talk

We spend the first few sessions just understanding your business. How you talk to clients. What makes you different. Where the current messaging feels off. Most agencies skip this part—we think it's the most important.

2

Test Ideas With Real Audiences

Before we commit to anything, we test it. Small groups. Real feedback. We've learned that what sounds good in a meeting doesn't always land with customers. Better to find out early.

3

Build Systems You Can Use

We don't just hand you a pretty document and disappear. You get frameworks your team can actually apply. Voice guides that make sense. Examples from your industry. Tools that help you stay consistent as you grow.

Portrait of Eivind Bakstad, founder and lead strategist
"

I've worked with over 180 businesses since starting this in 2019, and the pattern is always the same—companies know their current messaging isn't quite right, but they don't have time to fix it properly. That's where we come in. We handle the heavy lifting so you can focus on running your business.

Eivind Bakstad
Founder & Lead Strategist
Let's Talk About Your Voice